Retail and eCommerce website design in Ireland for clearer journeys and stronger conversion.
Digital experiences built to convert and grow.
Senior-led website strategy, UX, design and eCommerce development for retailers, destinations and consumer brands that need clearer journeys, stronger product stories and more useful paths from discovery to purchase or visit.
Senior-led website strategy, UX, design and eCommerce development for retailers, destinations and consumer brands that need clearer journeys, stronger product stories and more useful paths from discovery to purchase or visit.
For established retailers and consumer brands · Focused website projects from €5k · Working across Ireland and international markets.
For established retailers and consumer brands · Focused website projects from €5k · Working across Ireland and international markets.
Trusted by established organisations
[02] The business first
Every customer journey should make the next step obvious.
Every customer journey should make the next step obvious.
Before design begins, we clarify audiences, products, channels, content and the decisions customers make from first search to purchase or visit.
Before design begins, we clarify audiences, products, channels, content and the decisions customers make from first search to purchase or visit.
That strategy connects discovery, product information, brand content and conversion in one manageable platform built for customers and internal teams.
That strategy connects discovery, product information, brand content and conversion in one manageable platform built for customers and internal teams.
Start your project enquiry ↗
[03]
Selected work
Selected retail and eCommerce work
Retail, food, healthcare and destination projects designed around useful customer journeys.
[04] What clients get
A retail experience that turns discovery into action.
A retail experience that turns discovery into action.
01
Clear journeys
Clear journeys
Navigation, search and content help customers move confidently between discovery, comparison, purchase and visit planning.
Navigation, search and content help customers move confidently between discovery, comparison, purchase and visit planning.
02
Distinctive brand
Distinctive brand
A coherent digital experience builds recognition and trust across products, campaigns and customer touchpoints.
A coherent digital experience builds recognition and trust across products, campaigns and customer touchpoints.
03
Commerce-ready CMS
Commerce-ready CMS
Flexible publishing and eCommerce tools give teams control of products, promotions, locations and seasonal content.
Flexible publishing and eCommerce tools give teams control of products, promotions, locations and seasonal content.
Established 2010
28 published case studies
One senior team
[05] Website scope
Everything required for a stronger retail experience.
Everything required for a stronger retail experience.
One senior-led engagement connects customer insight, content, design, eCommerce, CMS development and launch so the brand and buying journey work as one.
One senior-led engagement connects customer insight, content, design, eCommerce, CMS development and launch so the brand and buying journey work as one.
01 Customer and conversion strategy
02 Product and content architecture
03 UX and visual design
04 eCommerce and CMS development
05 Technical SEO and performance
06 Launch, training and ongoing improvement
Brand strategy and visual identity can be included when the wider business needs them.
[06]
Process
A clear path from customer need to useful digital journey.
A clear path from customer need to useful digital journey.
We balance brand, content, commerce and operational needs so the final experience works for customers and the people managing it.
We balance brand, content, commerce and operational needs so the final experience works for customers and the people managing it.
Focused start
Once scope and priorities are agreed, we move quickly with a focused plan, named decisions and no unnecessary handoffs.
Clear stages
Work is broken into focused stages so your team reviews the right things at the right time and keeps momentum.
01
Discover
We clarify customer groups, products, channels, current-site problems, operational needs and the actions that matter most.
02
Define
We agree journey priorities, product and content structure, integrations, CMS requirements and conversion paths before design begins.
03
Design
We turn the strategy into a clear, distinctive experience across discovery, comparison, purchase and visit planning.
04
Develop
We develop the approved experience, connect commerce and operational tools, and test accessibility, performance and technical SEO.
05
Launch & Improve
We handle launch checks, train your team and remain available to optimise campaigns, content and conversion.
01
Discover
We clarify customer groups, products, channels, current-site problems, operational needs and the actions that matter most.
02
Define
We agree journey priorities, product and content structure, integrations, CMS requirements and conversion paths before design begins.
03
Design
We turn the strategy into a clear, distinctive experience across discovery, comparison, purchase and visit planning.
04
Develop
We develop the approved experience, connect commerce and operational tools, and test accessibility, performance and technical SEO.
05
Launch & Improve
We handle launch checks, train your team and remain available to optimise campaigns, content and conversion.
[07]
Client proof
Trusted by retail and consumer teams focused on growth.
Relevant work across shopping destinations, food brands, eCommerce and customer services.
Start your project enquiry ↗
Eimear Dwan
Marketing Manager
Crescent Shopping Centre
John Ambrose
Manager
Kearney's Home Baking
Daire Scanlon
Managing Director
Limitless Health
We have been working with Brainstorm for the last number of years and couldn't recommend them enough. Dave worked with us on a new brand re-design... which has greatly boosted our website traffic, performance, and overall user experience. Their reporting system is top class.
Working with Dave Curtin of Brainstorm made the process of designing our website very smooth and enjoyable. Digital technology was not our strongest point and we had always put it on the long finger, but once we started the process with Dave the project ran smoothly and without delay. With baking and food, we are trying to portray the smell, texture, taste and memories our products create, and Dave captured that concept very well. Our website has brought customers into our bakery and given them an insight into our operations.
Brainstorm translated our complex business model into a simple, elegant digital experience. The new brand helps establish the trust we need to operate in healthcare, and the website makes onboarding patients more efficient.
2010
Established
28
Published case studies
1
Senior-led team
Eimear Dwan
Marketing Manager
Crescent Shopping Centre
John Ambrose
Manager
Kearney's Home Baking
Daire Scanlon
Managing Director
Limitless Health
We have been working with Brainstorm for the last number of years and couldn't recommend them enough. Dave worked with us on a new brand re-design... which has greatly boosted our website traffic, performance, and overall user experience. Their reporting system is top class.
Working with Dave Curtin of Brainstorm made the process of designing our website very smooth and enjoyable. Digital technology was not our strongest point and we had always put it on the long finger, but once we started the process with Dave the project ran smoothly and without delay. With baking and food, we are trying to portray the smell, texture, taste and memories our products create, and Dave captured that concept very well. Our website has brought customers into our bakery and given them an insight into our operations.
Brainstorm translated our complex business model into a simple, elegant digital experience. The new brand helps establish the trust we need to operate in healthcare, and the website makes onboarding patients more efficient.
2010
Established
28
Published case studies
1
Senior-led team
Brainstorm is led by founder and Creative Director Dave Curtin. Dave works directly with clients on strategy, creative direction and delivery, supported by senior specialists when the project calls for them.
Dave Curtin
Founder & Creative Director
Brainstorm is led by founder and Creative Director Dave Curtin. Dave works directly with clients on strategy, creative direction and delivery, supported by senior specialists when the project calls for them.
Dave Curtin
Founder & Creative Director
[09] Fit and answers
Is Brainstorm the right fit for your project?
Is Brainstorm the right fit for your project?
Best suited to established retailers, destinations and consumer brands with an engaged team, a clear commercial reason to change and the operational capacity to maintain a stronger digital platform.
Best suited to established retailers, destinations and consumer brands with an engaged team, a clear commercial reason to change and the operational capacity to maintain a stronger digital platform.
What investment should we plan for?
What investment should we plan for?
Focused website projects start from €5k. Larger strategy-led websites are scoped around content, CMS complexity, integrations and launch requirements.
Focused website projects start from €5k. Larger strategy-led websites are scoped around content, CMS complexity, integrations and launch requirements.
Can you connect brand, content and eCommerce in one project?
Can you connect brand, content and eCommerce in one project?
Yes. We plan the brand experience, customer journey, product content, CMS and integrations together so customers see one coherent platform rather than disconnected systems.
Yes. We plan the brand experience, customer journey, product content, CMS and integrations together so customers see one coherent platform rather than disconnected systems.
Can you redesign an existing website?
Can you redesign an existing website?
Yes. Most engagements begin with an existing site that no longer represents the business, supports marketing or converts the right opportunities.
Yes. Most engagements begin with an existing site that no longer represents the business, supports marketing or converts the right opportunities.
Will we work directly with the senior team?
Will we work directly with the senior team?
Yes. Dave Curtin leads the engagement and remains involved from strategy through design, CMS development and launch, bringing in senior specialists where the work requires it. Brainstorm was founded in Limerick and works with organisations across the Mid-West and Ireland.
Yes. Dave Curtin leads the engagement and remains involved from strategy through design, CMS development and launch, bringing in senior specialists where the work requires it. Brainstorm was founded in Limerick and works with organisations across the Mid-West and Ireland.
Is technical SEO included?
Is technical SEO included?
Yes. Every build includes accessible structure, metadata, performance optimisation, redirects and launch checks. Ongoing search strategy and content can be added where it will create value.
Yes. Every build includes accessible structure, metadata, performance optimisation, redirects and launch checks. Ongoing search strategy and content can be added where it will create value.
Can our team edit the website after launch?
Can our team edit the website after launch?
Yes. We build on the CMS that best fits your business and provide a clean editing system, practical training and optional ongoing support.
Yes. We build on the CMS that best fits your business and provide a clean editing system, practical training and optional ongoing support.
What happens after we enquire?
What happens after we enquire?
Dave reviews every enquiry personally and replies within one business day. If the project looks like a strong fit, we schedule a short call to clarify goals, scope, timing and the most useful next step.
Dave reviews every enquiry personally and replies within one business day. If the project looks like a strong fit, we schedule a short call to clarify goals, scope, timing and the most useful next step.
[10] Start your project
Tell us what your retail website needs to achieve.
Tell us what your retail website needs to achieve.
Share the customer journey, commercial challenge, timing and approximate investment. Dave will review it personally and reply within one business day.
Share the customer journey, commercial challenge, timing and approximate investment. Dave will review it personally and reply within one business day.
Project fit planner · about 60 seconds
Find the right starting point for your brand, website or digital product.
Four quick choices turn an early idea into a useful project outline. Skip ahead at any time if you already know what you need.
Where are you starting from?
Choose the closest answer. You can refine the detail with Dave later.
Prefer to talk first?
Prefer to talk first?
Book a focused 20-minute call to discuss your goals, timing and whether Brainstorm is the right fit.
Book a focused 20-minute call to discuss your goals, timing and whether Brainstorm is the right fit.
Book a 20-minute call