In a busy supermarket environment, packaging has to communicate quickly. Clonakilty Foods needed a system that could make newer products feel connected to the flagship brand, help shoppers navigate the range and keep the traditional visual character that loyal customers already recognised. The task was to bring more structure to the portfolio while treating the brand's heritage with care.

The packaging system introduced a clearer visual architecture across the range, retaining important heritage cues such as the established script and familiar palette while adding a more disciplined grid, information hierarchy and print approach. Each SKU could sit confidently within the Clonakilty family, with the master brand remaining clear across different formats.

We reviewed the existing packaging assets, product information and print requirements to understand what needed to remain familiar and what could be refined. The work clarified typography, product naming, pack information, finish considerations and range logic so the packaging could support current products and future extensions without losing the character of the brand.