The audience was addicted to the friction-free interfaces of Silicon Valley giants, while Lana Thai’s legacy web presence felt like a static brochure from a bygone era. The challenge was not just design. It was behaviour modification. We had to build a system that offered the speed of an app with the soul of a street market, effectively reversing the flow of the digital river back to the source.

The visual language abandons the sterile corporate franchise look for a tactile, spicy aesthetic that celebrates the sensory chaos of Thai street food. By integrating hyper-local SEO structures, we ensured that every specific location page acts as a beacon, capturing the "near me" intent before the aggregators can even load their algorithms.

We worked intimately with the leadership team to map the friction points of the hungry, time-poor consumer across thirty locations. This wasn't about a single launch but a systematic rollout of "Hyper-Local Authority." We treated every franchise outpost as a unique digital entity, ensuring the system was robust enough to handle national traffic yet flexible enough to feel like the local favourite on the corner.