Customers were already comfortable with marketplace apps, so Lana Thai needed an owned experience that could compete on clarity and convenience. The site had to bring location information, menu discovery and ordering routes together while protecting more of the customer relationship for the brand. The owned journey needed to feel quick enough for repeat customers and credible enough for people comparing nearby options.

Brand architecture, UI and UX design, local SEO and custom development were brought together around the customer journey. The structure supports clear menus, location based discovery and direct ordering routes, giving customers a practical alternative to marketplace journeys while keeping the Lana Thai brand experience consistent from search to order. By connecting brand, location and ordering content, the site could support both immediate orders and longer-term customer recognition.

We organised the experience around how people decide where and what to order: location, menu, convenience and confidence. Local SEO helped connect search intent to relevant location pages, while the content structure gave Lana Thai room to support multiple restaurant locations and future updates without treating each change as a one off page build. The outcome was a more controlled customer path that still felt natural for people used to ordering food quickly.