Hands arranging brand strategy materials on a studio table in a grainy black and white photograph.

Brand strategy, positioning, messaging and identity systems.

Brand strategy, positioning, messaging and identity systems.

Build a brand people can understand and remember.

Build a brand people can understand and remember.

Build a brand people can understand and remember.

Brainstorm turns commercial ambition into a clear position, useful message and distinctive identity system—giving teams a practical brand they can use consistently across every important touchpoint.

Brainstorm turns commercial ambition into a clear position, useful message and distinctive identity system—giving teams a practical brand they can use consistently across every important touchpoint.

Brainstorm turns commercial ambition into a clear position, useful message and distinctive identity system—giving teams a practical brand they can use consistently across every important touchpoint.

For established businesses, organisations and funded ventures · Senior-led strategy and identity · Working across Ireland and international markets.

For established businesses, organisations and funded ventures · Senior-led strategy and identity · Working across Ireland and international markets.

Trusted by established organisations

  • SSPC logo.
  • XOCEAN logo: Ocean data, delivered.
  • SSPC logo.
  • XOCEAN logo: Ocean data, delivered.

[02] The business first

A strong identity starts with a clear point of view.

A strong identity starts with a clear point of view.

Before visual design begins, we clarify the audience, category, competitive context, offer and belief the brand should stand for.

That strategy becomes a focused narrative, verbal direction and visual system designed to make the organisation easier to understand, recognise and trust.

Start your project enquiry ↗

[03]

Selected Work

Selected brand strategy and identity work

Positioning, identity and digital systems created for organisations at meaningful points of change.

[01]

Close-up of advanced turbine blades for SES.
SES Fly Certain logo, premium brand identity design by Brainstorm Design.

SES Fly Certain

Web Design, UX Architecture, GDPR & Accessibility Compliance, Technical SEO

[01]

Close-up of advanced turbine blades for SES.
SES Fly Certain logo, premium brand identity design by Brainstorm Design.

SES Fly Certain

Web Design, UX Architecture, GDPR & Accessibility Compliance, Technical SEO

[02]

Shannon Coil Springs precision engineering project image.
Shannon Coil Springs logo

Shannon Coil Springs

Web Infrastructure & Security Architecture

[02]

Shannon Coil Springs precision engineering project image.
Shannon Coil Springs logo

Shannon Coil Springs

Web Infrastructure & Security Architecture

[03]

Travelers board a Ryanair plane at sunset, symbolizing reach for web design Ireland.
Metaltech logo

Metaltech

Industrial Strategy & Digital Product

[03]

Travelers board a Ryanair plane at sunset, symbolizing reach for web design Ireland.
Metaltech logo

Metaltech

Industrial Strategy & Digital Product

[04]

Intricate circuit board pins and bokeh lights for Brainstorm Web Design.
Macro Stainless logo

Macro Stainless

UX Architecture, Bespoke Catalogue Development, CMS Integration, Technical SEO

[04]

Intricate circuit board pins and bokeh lights for Brainstorm Web Design.
Macro Stainless logo

Macro Stainless

UX Architecture, Bespoke Catalogue Development, CMS Integration, Technical SEO

[05]

Professionals reviewing web design plans for a project in Limerick.
WiiGroup logo

WiiGroup

Brand Strategy & Visual Identity

[05]

Professionals reviewing web design plans for a project in Limerick.
WiiGroup logo

WiiGroup

Brand Strategy & Visual Identity

[06]

Team closely examining intricate systems, reflecting web development Ireland precision.
DESIGNPRO AUTOMATION logo, an example of sophisticated brand identity design.

DesignPro

Website Design & Client Portal Development

[06]

Team closely examining intricate systems, reflecting web development Ireland precision.
DESIGNPRO AUTOMATION logo, an example of sophisticated brand identity design.

DesignPro

Website Design & Client Portal Development

[04] What clients get

A clearer brand that makes every touchpoint work harder.

A clearer brand that makes every touchpoint work harder.

A clearer brand that makes every touchpoint work harder.

01

Sharper position

A focused position and message help customers, teams and partners understand what makes the organisation relevant.

02

Distinctive identity

A recognisable visual and verbal direction creates confidence without relying on short-lived design trends.

03

Usable system

Practical guidelines, templates and digital assets help internal teams protect the brand in day-to-day use.

Established 2010

28 published case studies

One senior team

[05] Website scope

Everything required to build a coherent brand.

Everything required to build a coherent brand.

One senior-led engagement connects research, positioning, narrative, identity and rollout so the strategic idea survives every design decision.

01 Brand discovery and stakeholder alignment

02 Positioning and category strategy

03 Messaging and verbal direction

04 Visual identity and art direction

05 Guidelines, templates and asset systems

06 Launch planning and digital rollout

Naming, website strategy and campaign applications can be included where they are important to the wider change.

[06]

Process

A clear path from business ambition to useful identity.

A clear path from business ambition to useful identity.

A clear path from business ambition to useful identity.

Decision-makers stay close to the work while each stage turns insight into a more confident and practical brand system.

Decision-makers stay close to the work while each stage turns insight into a more confident and practical brand system.

Focused start

Once scope and priorities are agreed, we move quickly with a focused plan, named decisions and no unnecessary handoffs.

Clear stages

Work is broken into focused stages so your team reviews the right things at the right time and keeps momentum.

01

Discover

We clarify the business change, audiences, competitive context, internal perspectives and the real decisions the brand must support.

02

Define

We agree a focused position, promise, narrative and principles before exploring visual expression.

03

Design

We develop identity directions through real applications, testing distinctiveness, clarity and practical range.

04

Develop

We build the approved system across the priority assets, templates and digital touchpoints the team needs.

05

Launch & Improve

We support rollout, brief internal teams and remain available as the brand enters new channels, offers and markets.

01

Discover

We clarify the business change, audiences, competitive context, internal perspectives and the real decisions the brand must support.

02

Define

We agree a focused position, promise, narrative and principles before exploring visual expression.

03

Design

We develop identity directions through real applications, testing distinctiveness, clarity and practical range.

04

Develop

We build the approved system across the priority assets, templates and digital touchpoints the team needs.

05

Launch & Improve

We support rollout, brief internal teams and remain available as the brand enters new channels, offers and markets.

[07]

Client proof

Trusted by organisations ready for a clearer story.

Relevant work across consumer, technology, retail, professional services and ambitious new ventures.

Start your project enquiry ↗

John Ambrose

Manager

Kearney's Home Baking

Daire Scanlon

Managing Director

Limitless Health

Eimear Dwan

Marketing Manager

Crescent Shopping Centre

Working with Dave Curtin of Brainstorm made the process of designing our website very smooth and enjoyable. Digital technology was not our strongest point and we had always put it on the long finger, but once we started the process with Dave the project ran smoothly and without delay. With baking and food, we are trying to portray the smell, texture, taste and memories our products create, and Dave captured that concept very well. Our website has brought customers into our bakery and given them an insight into our operations.

Brainstorm translated our complex business model into a simple, elegant digital experience. The new brand helps establish the trust we need to operate in healthcare, and the website makes onboarding patients more efficient.

We have been working with Brainstorm for the last number of years and couldn't recommend them enough. Dave worked with us on a new brand re-design... which has greatly boosted our website traffic, performance, and overall user experience. Their reporting system is top class.

2010

Established

28

Published case studies

1

Senior-led team

John Ambrose

Manager

Kearney's Home Baking

Daire Scanlon

Managing Director

Limitless Health

Eimear Dwan

Marketing Manager

Crescent Shopping Centre

Working with Dave Curtin of Brainstorm made the process of designing our website very smooth and enjoyable. Digital technology was not our strongest point and we had always put it on the long finger, but once we started the process with Dave the project ran smoothly and without delay. With baking and food, we are trying to portray the smell, texture, taste and memories our products create, and Dave captured that concept very well. Our website has brought customers into our bakery and given them an insight into our operations.

Brainstorm translated our complex business model into a simple, elegant digital experience. The new brand helps establish the trust we need to operate in healthcare, and the website makes onboarding patients more efficient.

We have been working with Brainstorm for the last number of years and couldn't recommend them enough. Dave worked with us on a new brand re-design... which has greatly boosted our website traffic, performance, and overall user experience. Their reporting system is top class.

2010

Established

28

Published case studies

1

Senior-led team

[08] Senior-led delivery

Senior-led. Accountable throughout.

Senior-led. Accountable throughout.

Dave Curtin leads your project directly from strategy and design through CMS development and launch, supported by trusted senior specialists where the work requires it.

Dave Curtin leads your project directly from strategy and design through CMS development and launch, supported by trusted senior specialists where the work requires it.

Dave Curtin leads your project directly from strategy and design through CMS development and launch, supported by trusted senior specialists where the work requires it.

Start your project enquiry ↗

Dave Curtin

Founder and Creative Director with a Master’s degree in Design. One clear point of responsibility, faster decisions and continuity from the first conversation to launch.

[09] Fit and answers

Is Brainstorm the right fit for your project?

Is Brainstorm the right fit for your project?

Best suited to organisations facing growth, repositioning, consolidation or launch—with an engaged leadership team and a real commercial reason for the brand to change.

What investment should we plan for?

Brand engagements are scoped around research depth, decision-makers, identity breadth and rollout requirements. A focused first phase can be agreed after an initial conversation.

Can brand strategy and the website move together?

Yes. We can connect positioning, identity, content and website design in one joined-up engagement so the public experience reflects the strategy from launch.

Can you work with an existing identity?

Yes. We assess what already carries value, then decide what should be retained, refined or rebuilt around the clearer strategy.

Will we work directly with the senior team?

Yes. Dave Curtin leads the engagement and remains involved from strategy through design, CMS development and launch, bringing in senior specialists where the work requires it.

Will we receive practical brand guidelines?

Yes. The system is documented around real use, with clear principles, core assets and templates the internal team can apply consistently.

Can you support rollout after approval?

Yes. We can help prioritise launch touchpoints, brief internal teams and support the website, campaign and asset rollout.

What happens after we enquire?

Dave reviews every enquiry personally and replies within one business day. If the project looks like a strong fit, we schedule a short call to clarify goals, scope, timing and the most useful next step.

[10] Start your project

Tell us what your brand needs to become.

Tell us what your brand needs to become.

Share the business change, audience, current challenge, timing and approximate investment. Dave will review it personally and reply within one business day.

Share the business change, audience, current challenge, timing and approximate investment. Dave will review it personally and reply within one business day.

[02] Contact details

Send your project outline.

Send your project outline.

Add the essentials below and Dave will reply personally within one business day. You can also skip the planner and start here.

Dave reviews every enquiry personally. No sales handoff. No obligation.

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Prefer to talk first?

Prefer to talk first?

Book a focused 15-minute call to discuss your goals, timing and whether Brainstorm is the right fit.

Book a 15-minute project call