SSPC operates at the intersection of deep science and industrial application. However, their previous website suffered from a convoluted navigation structure that alienated corporate partners seeking "tailored solutions." The user journey was fragmented, with critical information regarding accreditations, technologies, and research pillars scattered across disjointed pages. The platform lacked the visual authority to match their status as a national research centre, failing to showcase the "science behind the products" in a way that resonated with a non-academic audience.

The solution pivoted around a "Showcase" philosophy. We moved away from text-heavy academic listings to a dynamic, visual-led interface that highlights key research outputs and success stories. The new architecture prioritises searchability, allowing visitors to filter resources by "Industry Solution" or "Academic Discipline." We integrated a dedicated news and events engine to demonstrate the centre's active role in the global community, ensuring that the sheer volume of their output reinforced, rather than obscured, their brand authority.

We began by mapping the varying needs of SSPC’s audience—students, funding bodies, and biotech companies. This informed a new sitemap that simplified the primary navigation into clear, action-oriented categories. The design phase focused on introducing "breathing room" to dense content, using data visualisation and clean typography to make technical papers digestible. Development was executed with a focus on speed and accessibility, ensuring the site performed flawlessly across devices for an international audience.