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Making complex pharmaceutical research easier to navigate and use

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The SSPC website gives students, researchers, funders and industry partners clearer routes into pharmaceutical research, expertise and collaboration.

SSPC works across pharmaceutical science, education and industry collaboration, bringing together audiences with very different knowledge and objectives. A prospective student, a research partner and a funding body may all need the same website, but they do not begin with the same questions. The project reorganised research pillars, technologies, accreditations and partner information around those distinct needs, preserving scientific precision while making the organisation more approachable to people discovering its work from outside their own discipline.

Services

Brand Strategy
UI/UX Design
Information Architecture
Web Development
SEO Implementation

Making complex pharmaceutical research easier to navigate and use

alt=""

The SSPC website gives students, researchers, funders and industry partners clearer routes into pharmaceutical research, expertise and collaboration.

SSPC works across pharmaceutical science, education and industry collaboration, bringing together audiences with very different knowledge and objectives. A prospective student, a research partner and a funding body may all need the same website, but they do not begin with the same questions. The project reorganised research pillars, technologies, accreditations and partner information around those distinct needs, preserving scientific precision while making the organisation more approachable to people discovering its work from outside their own discipline.

Services

Brand Strategy
UI/UX Design
Information Architecture
Web Development
SEO Implementation

Date

Aug 2020

Client

SSPC

Industry

Education & Research

Timeline

4 months

SSPC logo for a science client by Brainstorm Web Design.

The Challenge

One research centre had to welcome non-specialists without frustrating people who already understood the science in depth.

PhD candidates, academics, funders, biotech companies and multinational partners each needed a credible route into SSPC's work. The existing body of material covered research pillars, technologies, accreditations and collaboration opportunities, but those relationships needed a structure visitors could follow. The challenge was to reduce organisational complexity at the interface while keeping terminology and scientific meaning accurate for expert audiences.

The Solution

An audience-led research hub connects disciplines, resources and partnership information without flattening the science.

Information architecture, interface design and development reorganised material around research intent rather than internal ownership alone. Visitors can move into industry solutions, academic disciplines, news, events and research outputs through related pathways. The hierarchy makes SSPC's authority visible while supporting recruitment, funding, research discovery and commercial collaboration, giving each audience enough context to continue without forcing every user through the same route.

SSPC logo and title by Brainstorm Web Design, a brand identity design.

The Process

Content relationships were mapped with students, funding bodies, researchers and industry visitors in mind.

We audited the material, defined a practical taxonomy and tested navigation labels against the language different audiences use. Dense scientific content received more breathing room through typography, layout and selective data visualisation. Development prioritised responsive performance, accessibility and speed so the platform could serve an international audience, while the structure remained grounded in user questions rather than the centre's internal organisation chart.

Color palette and logo application for brand identity design by Brainstorm Design.
Brainstorm Design Limerick crafting brand identity with geometric shapes and precision.
SSPC logo with geometric shapes, client work by branding agency Ireland.

By the numbers

Academic and industry domains referring to the SSPC website.

Academic and industry domains referring to the SSPC website.

High value organic keywords indexed for the research centre.

High value organic keywords indexed for the research centre.

Total backlinks established across the site's search footprint.

Total backlinks established across the site's search footprint.

SSPC logo for brand identity design by Brainstorm Design Ireland.

Brainstorm didn't just redesign our website; they helped us clarify our story. The new platform bridges our labs and partner conversations, making our research accessible without diluting the science.

SSPC

Communications Manager

SSPC

SSPC logo for brand identity design by Brainstorm Design Ireland.

Brainstorm didn't just redesign our website; they helped us clarify our story. The new platform bridges our labs and partner conversations, making our research accessible without diluting the science.

SSPC

Communications Manager

SSPC