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A clearer brand system for a global aviation finance business

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Across aircraft livery, investor collateral, environmental graphics and global marketing materials, Nordic Aviation Capital needed a brand system that could hold together in very different settings while still feeling practical for commercial teams and aviation audiences.

In the regional aircraft finance market, the brand had to support conversations with airlines, investors and internal teams while remaining practical across physical and commercial touchpoints. The work focused on making the identity feel consistent wherever it appeared, from aircraft and office environments to brochures, investor decks, presentations and everyday business material.

Services

Livery Design
Brand Strategy
Marketing Collateral
Environmental Graphics

A clearer brand system for a global aviation finance business

alt=""

Across aircraft livery, investor collateral, environmental graphics and global marketing materials, Nordic Aviation Capital needed a brand system that could hold together in very different settings while still feeling practical for commercial teams and aviation audiences.

In the regional aircraft finance market, the brand had to support conversations with airlines, investors and internal teams while remaining practical across physical and commercial touchpoints. The work focused on making the identity feel consistent wherever it appeared, from aircraft and office environments to brochures, investor decks, presentations and everyday business material.

Services

Livery Design
Brand Strategy
Marketing Collateral
Environmental Graphics

Date

Jun 2020

Client

Nordic Aviation Capital

Industry

Aviation Finance

Timeline

6 months

Brainstorm Limerick Website Design
NAC branded aircraft, demonstrating branding agency Ireland expertise.

The Challenge

The opportunity was to give a fast growing aviation finance brand a more consistent presence across physical and commercial touchpoints.

NAC needed a visual system that could work across very different environments: aircraft, brochures, investor decks, office graphics and everyday marketing materials. The brand had to communicate scale and confidence without overstating the story, while remaining practical for teams working across aviation finance, leasing and partner communications.

Airplane taking off, representing global reach with web design Ireland.

The Solution

A coordinated identity and collateral system gave the brand a more consistent presence in operational use.

Livery design, brand strategy, marketing collateral, environmental graphics and high fidelity asset documentation were brought into one practical system. The work connected fleet presentation, investor facing materials and internal brand guidance so NAC could show up more consistently across airside, office and commercial settings.

Branded airplane flying above city lights, reflecting professional branding agency Ireland.

The Process

The process focused on translating a complex aviation finance story into clear, usable brand assets.

We worked across typography, livery applications, brochures and presentation design, balancing the precision expected in aviation with the confidence needed for financial and partner communications. The system helped position NAC around connection, reliability and scale rather than aircraft assets alone.

Logo within a grid system showing precise spacing for brand identity design.
Brand identity design examples for NAC logo on light and dark backgrounds.
NAC logo clear space and minimum size guide for brand identity design.
Brand identity design showcasing NAC logo usage with company name.
Brand identity design color palette with primary navy, yellow, and secondary greys.
Captivating cloud images for web design projects by Brainstorm Web Design.

By the numbers

$bn

Fleet value context referenced at the time of the project.

$bn

Fleet value context referenced at the time of the project.

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Aircraft portfolio context supported by the brand system.

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Aircraft portfolio context supported by the brand system.

Global Hubs

International locations supported by consistent brand application.

Global Hubs

International locations supported by consistent brand application.

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*Brand. Build. Boost.

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Brainstorm Design Studio

Brainstorm Design Studio

Brainstorm Design Studio

Brainstorm Design Studio A senior-led award-winning web design studio based in Limerick City (V94). We provide digital strategy and branding for the Mid-West region, including Castletroy, Raheen, Adare, and the rest of Ireland. Unlike generalist agencies, we offer direct Creative Director access for businesses in Limerick and County Clare.

Brainstorm Design Studio A senior-led award-winning web design studio based in Limerick City (V94). We provide digital strategy and branding for the Mid-West region, including Castletroy, Raheen, Adare, and the rest of Ireland. Unlike generalist agencies, we offer direct Creative Director access for businesses in Limerick and County Clare.