Articles

Bounce Rate, explained.
The bounce rate of a website is essential because it indicates how successfully — or, more crucially, how poorly — people engage with the content

What is the ideal user path for an eCommerce store?
Isn’t it true that 2020 was a disaster? I know I’m stating the obvious here, but it’s been a challenging and interesting year for all

Scale customer satisfaction with post-purchase marketing
Make your after-sales experience memorable. Because it’s a waste to forget about new clients once you’ve acquired them, post-purchase marketing should be at the forefront

Tips and Best Practices for Long-Scrolling Websites
Long-scrolling websites, or those that allow you to scroll down for a longer period of time, have been around for a long time. What’s the

Ten successful B2B ecommerce marketing automations
B2B eCommerce, dubbed the trillion-dollar market, is quickly expanding, giving up a wealth of prospects for both businesses and customers B2B eCommerce sales will skyrocket

Three B2B marketing methods that have been shown to boost profitability
We seem to have forgotten over the last decade or so that whether you’re selling B2B or B2C, we’re all still selling to people. So