The bounce rate of a website is essential because it indicates how successfully — or, more crucially, how poorly — people engage with the content or user experience of a webpage. When someone views a single page on your website and does nothing before leaving, the bounce rate is measured. Bounce rate refers to the …
Isn’t it true that 2020 was a disaster? I know I’m stating the obvious here, but it’s been a challenging and interesting year for all of us. As our clients adapted to the “new standard,” their browsing and purchasing habits altered. How many times did you hear the phrase “new standard” past year? However, as …
What is the ideal user path for an eCommerce store? Read More »
Make your after-sales experience memorable. Because it’s a waste to forget about new clients once you’ve acquired them, post-purchase marketing should be at the forefront of your strategy. Acquiring a new customer is five times more expensive than keeping an existing one. The success of your aftersales marketing is dependent on the customer experience, just …
Scale customer satisfaction with post-purchase marketing Read More »
B2B eCommerce, dubbed the trillion-dollar market, is quickly expanding, giving up a wealth of prospects for both businesses and customers B2B eCommerce sales will skyrocket in the future years, surpassing income earned by B2C marketplaces. Consider the average value of a corporate order against that of a consumer order. Nonetheless, B2C firms appear to dominate …
Ten successful B2B ecommerce marketing automations Read More »
We seem to have forgotten over the last decade or so that whether you’re selling B2B or B2C, we’re all still selling to people. So why do we appear to overlook that in B2B marketing? I believe B2B marketers might take a leaf from the B2C marketer’s playbook and attempt some of the revenue-generating methods. …
Three B2B marketing methods that have been shown to boost profitability Read More »
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