Marketing Tips

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Scale customer satisfaction with post-purchase marketing

Make your after-sales experience memorable. Because it’s a waste to forget about new clients once you’ve acquired them, post-purchase marketing should be at the forefront of your strategy. Acquiring a new customer is five times more expensive than keeping an existing one. The success of your aftersales marketing is dependent on the customer experience, just …

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Ten successful B2B ecommerce marketing automations

B2B eCommerce, dubbed the trillion-dollar market, is quickly expanding, giving up a wealth of prospects for both businesses and customers B2B eCommerce sales will skyrocket in the future years, surpassing income earned by B2C marketplaces. Consider the average value of a corporate order against that of a consumer order. Nonetheless, B2C firms appear to dominate …

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Three B2B marketing methods that have been shown to boost profitability

We seem to have forgotten over the last decade or so that whether you’re selling B2B or B2C, we’re all still selling to people. So why do we appear to overlook that in B2B marketing? I believe B2B marketers might take a leaf from the B2C marketer’s playbook and attempt some of the revenue-generating methods. …

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