UL Chieftains

Client Name
University of Limerick
Project Type
Branding
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UL Chieftains

War-like and posturing

About Company

The Student Centre is the heart of UL Student Life. This is where you will find your Student Officers, UL Student Life Staff, Clubs & Societies along with access to a huge amount of facilities & services.

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The Challenge

Branding for Colleges

The challenge for this brand was to embody the concept of a chieftain in a war-like posture with a sports-like aesthetic.

A Chief had the rank of royalty and the smaller and more minor clans were headed by Chieftains. Under Brehon Law the leaders of Irish tribes were selected by their kinsmen as guardians of the clan and were liable for supporting and defending their tribe and its property. The clan system formed the basis of society up to the 17th century. We visualised this idea of a chief for the clubs and societies in Limerick.

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