Dr. Roberts is a leading specialist in Amherst, NY, but the digital pathway to his practice did not reflect his expertise. Potential patients were often lost in administrative bottlenecks, relying on paper forms or phone tag. Furthermore, the practice was invisible to the vast majority of local searchers, meaning those actively looking for "anxiety help near me" were being funneled to large, impersonal directories rather than his private practice.

The design philosophy focused on "visual silence"—using ample white space, soft typography, and calming imagery to lower the user's cognitive load immediately. Functionally, we integrated secure, mobile-responsive forms directly into the site navigation. This replaced the legacy friction with a streamlined "sign-up" pathway, ensuring that the moment a patient decides to seek help, the technology facilitates rather than obstructs them.

We began by mapping the patient journey, identifying the exact moments where users "drop off" due to complexity. The design phase focused on accessibility, ensuring the site was fully responsive for the 77% of users visiting via mobile. Following the launch, we executed a Google Ads campaign targeting high-intent keywords (e.g., "ADHD testing Buffalo"), using the new frictionless forms to capture the resulting traffic. The result is a practice that runs as smoothly digitally as it does clinically.