As the analytics history confirms, the previous site was a "ghost town," funneling potential diners to competitors or aggregators like TripAdvisor during peak seasons. Beyond visibility, the technical constraints were rigid: the client needed a menu system that floor staff could update instantly without breaking the visual design, while ensuring the site loaded immediately on patchy rural 4G networks to capture passing trade.

The system loads high-resolution food imagery instantly, utilising aggressive caching to ensure speed on mobile devices. Strategically, we structured menu data to be "read" by Google, allowing the restaurant to rank for terms like "stone baked pizza" rather than just the brand name. The aesthetic mirrors the stone-walled warmth of the venue while functionally guiding users to the "Book Table" button with minimal friction.

We identified where competitors were ranking for generic terms and mapped a structure where the booking engine is never more than a thumb tap away. The build focused on a lightweight WordPress backend that empowers staff to manage content without developer intervention. Finally, we synchronised Google Maps data to trigger the immediate traffic spike seen in the reporting. Collaboration was the anchor; we worked directly with management to ensure the digital tone matched the authentic voice of their service.