Visitors needed a clearer mobile journey for museum and stadium tours. Corporate and private event audiences needed fast access to venue information, specifications and enquiry routes. The site also needed to reflect the scale, heritage and atmosphere of Thomond Park without making everyday updates difficult for the team behind it.

The new website combines a mobile first structure, video led headers, improved event content and a smoother booking route for museum and stadium tours. Venue information is easier to scan, key commercial journeys are clearer, and the experience gives Thomond Park more room to communicate rugby heritage, tours, events and matchday updates in one coherent platform.

Brainstorm structured the site around the main audience needs: fans, tour visitors, event organisers and international researchers. The technical work included caching, GZIP compression, minified assets, dynamic event display sections and content management tools for matchday updates. Accessibility considerations were built into the interface so the site could serve a wider audience across devices.