Museum and stadium tour visitors needed a more direct route from research to booking, especially on mobile. Corporate and private event audiences needed specifications, practical venue information and a visible enquiry path. At the same time, the site had to carry the atmosphere and heritage associated with Thomond Park, while remaining straightforward for the team updating matchday, tour and event content.

The website combines a mobile focused structure, video led headers, richer event content and a more direct booking route for museum and stadium tours. Venue information is easier to scan, commercial enquiry journeys are more visible and heritage content has space to breathe. Together, those elements let Thomond Park communicate tours, events, matchday updates and its wider story without asking visitors to interpret one crowded navigation path.

We mapped each audience's main questions, then shaped navigation, page hierarchy and calls to action around those tasks. The technical work included caching, GZIP compression, minified assets, dynamic event display sections and content tools for matchday updates. Accessibility considerations were carried through the responsive interface, helping the venue serve a broad audience while keeping routine content management practical.