The stadium suffered from a "Legacy Disconnect." While the venue was hosting world-class events, the website was stuck in the past. Touring fans found it impossible to book museum visits on mobile; corporate clients struggled to find event specs; and the site failed to convey the sheer emotion of the "Thomond Roar." Commercially, the site was leaking revenue—bookings were lost to friction, and the stadium’s rich history was hidden behind poor navigation. They needed a platform that didn't just inform, but performed.

We rebuilt the architecture from the ground up, taking cues from global leaders like the Aviva and Croke Park but injecting the unique soul of Munster. The new design is mobile-first and visceral, using video-led headers to instantly immerse the user in the stadium atmosphere. We integrated a seamless booking engine for the Museum & Stadium Tours, turning a clunky manual process into a slick, automated checkout. Crucially, we prioritised accessibility, ensuring the site is open to every fan, regardless of ability.

We didn't just design for Limerick; we designed for the world. We implemented an aggressive Technical SEO and caching strategy (GZIP compression, Minification) to ensure the site loads instantly, whether the user is in Cork or California. We built dynamic "Event Display" sections that allow the internal team to update matchday protocols in seconds. This wasn't just a redesign; it was a capacity expansion for their digital infrastructure.