Festival print is used on the move, often in crowded or unfamiliar settings, so hierarchy and schedule clarity could not be sacrificed for visual effect. At the same time, the programme needed enough character to represent performance, street culture and the wider atmosphere of the event. A further opportunity was to connect selected printed moments with richer digital material without making interaction a requirement for basic use.

Art direction, graphic design, print specification and visual narrative were developed first as a coherent physical programme. Selected pages then became visual triggers for animation, video or sound, allowing audiences to move from the printed object into additional festival material. Because the core guide remained complete on paper, the digital layer felt like an extension of the experience rather than a barrier to schedules or essential information.

We established information hierarchy and reader flow before developing the visual rhythm of individual spreads. Paper, scale and print finish gave the programme a deliberate physical presence, while AR interactions were selected only where motion, audio or added context improved the connection to a performance. That discipline kept the technology purposeful and allowed the booklet to remain a useful guide throughout the festival.