©

2023

Fly Certain: The Digital Hangar for Global Aviation

The Shift. From a silent partner to a globally visible authority on aviation propulsion.

SES (Shannon Engine Support) is the silent power behind the global aviation industry. As the leading lessor of CFM56 and LEAP engines, they do not just lease parts; they guarantee that airlines like Ryanair and EasyJet keep their schedules. However, their digital estate was lagging behind their logistical reality. The commercial tension was a "Trust Gap." A multi-billion dollar asset manager needed a platform that signalled absolute reliability to technical directors in Singapore, Beijing, and Cincinnati.

Services

Web Design
UX Architecture
GDPR & Accessibility Compliance
Technical SEO

Fly Certain: The Digital Hangar for Global Aviation

The Shift. From a silent partner to a globally visible authority on aviation propulsion.

SES (Shannon Engine Support) is the silent power behind the global aviation industry. As the leading lessor of CFM56 and LEAP engines, they do not just lease parts; they guarantee that airlines like Ryanair and EasyJet keep their schedules. However, their digital estate was lagging behind their logistical reality. The commercial tension was a "Trust Gap." A multi-billion dollar asset manager needed a platform that signalled absolute reliability to technical directors in Singapore, Beijing, and Cincinnati.

Services

Web Design
UX Architecture
GDPR & Accessibility Compliance
Technical SEO

Date

Nov 2023

Date

Nov 2023

Date

Nov 2023

Client

SES Fly Certain

Client

SES Fly Certain

Client

SES Fly Certain

Industry

Aviation Leasing

Industry

Aviation Leasing

Industry

Aviation Leasing

Timeline

2 Months

Timeline

2 Months

Timeline

2 Months

The Challenge

The Silent Giant. How do you visualise reliability when your product is invisible?

SES possessed 30 years of history and the largest spare engine pool in the world, yet their digital narrative was static. The previous site failed to articulate the scale of their "Global Network," which is a critical selling point for airlines needing an engine in 24 hours. Furthermore, in a highly regulated industry, the lack of visible digital compliance was becoming a friction point for corporate procurement teams vetting partners. They needed a site that didn't just say "we exist," but "we comply" .

The Solution

Precision Engineering. We built a corporate platform that functions like a flight instrument.

We moved away from generic aviation stock imagery to a "Network-First" design language. The new homepage immediately visualises the 15 global engine pools, turning their logistical footprint into a primary trust signal. Crucially, we hardened the site with a full Accessibility Suite (WCAG 2.1) and enterprise-grade GDPR protocols, ensuring the platform meets the rigorous standards of international aviation law . The design is clear, precise, and responsive.

The Process

Industrial Clarity. Leasing a jet engine is not like renting a car.

We streamlined the user journey to focus on "Availability" and "Expertise." By structuring the content around their "Fly Certain" philosophy, we turned technical specs into commercial promises. The new design system is modular and scalable, allowing the internal team to update fleet availability and global office locations without developer intervention . This ensures the digital asset remains as current as the fleet itself.

By the numbers

% WCAG Compliance Digital Inclusion

The platform now meets full WCAG 2.1 AA standards. This ensures accessibility for all users, which is a non-negotiable requirement for modern global corporations

% WCAG Compliance Digital Inclusion

The platform now meets full WCAG 2.1 AA standards. This ensures accessibility for all users, which is a non-negotiable requirement for modern global corporations

% WCAG Compliance Digital Inclusion

The platform now meets full WCAG 2.1 AA standards. This ensures accessibility for all users, which is a non-negotiable requirement for modern global corporations

Global Hubs Visualising Scale

We successfully mapped the engine pools to visualise logistical dominance for international buyers, translating physical assets into digital trust.

Global Hubs Visualising Scale

We successfully mapped the engine pools to visualise logistical dominance for international buyers, translating physical assets into digital trust.

Global Hubs Visualising Scale

We successfully mapped the engine pools to visualise logistical dominance for international buyers, translating physical assets into digital trust.

Years of Heritage Talent Attraction

The new "Life at SES" portal has streamlined the recruitment funnel for specialist engineering roles, leveraging their history to attract the future workforce.

Years of Heritage Talent Attraction

The new "Life at SES" portal has streamlined the recruitment funnel for specialist engineering roles, leveraging their history to attract the future workforce.

Years of Heritage Talent Attraction

The new "Life at SES" portal has streamlined the recruitment funnel for specialist engineering roles, leveraging their history to attract the future workforce.