©
2023
The Challenge
The Silent Giant. How do you visualise reliability when your product is invisible?
SES possessed 30 years of history and the largest spare engine pool in the world, yet their digital narrative was static. The previous site failed to articulate the scale of their "Global Network," which is a critical selling point for airlines needing an engine in 24 hours. Furthermore, in a highly regulated industry, the lack of visible digital compliance was becoming a friction point for corporate procurement teams vetting partners. They needed a site that didn't just say "we exist," but "we comply" .
The Solution
Precision Engineering. We built a corporate platform that functions like a flight instrument.
We moved away from generic aviation stock imagery to a "Network-First" design language. The new homepage immediately visualises the 15 global engine pools, turning their logistical footprint into a primary trust signal. Crucially, we hardened the site with a full Accessibility Suite (WCAG 2.1) and enterprise-grade GDPR protocols, ensuring the platform meets the rigorous standards of international aviation law . The design is clear, precise, and responsive.
The Process
Industrial Clarity. Leasing a jet engine is not like renting a car.
We streamlined the user journey to focus on "Availability" and "Expertise." By structuring the content around their "Fly Certain" philosophy, we turned technical specs into commercial promises. The new design system is modular and scalable, allowing the internal team to update fleet availability and global office locations without developer intervention . This ensures the digital asset remains as current as the fleet itself.
By the numbers
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