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Date
Nov 2023
Client
SES Fly Certain
Industry
Aviation Leasing
Timeline
2 months
The Challenge
The opportunity was to make a highly specialised aviation business easier to understand, evaluate and contact.
SES Fly Certain had deep sector experience, global relationships and a technical offer that needed a more precise digital presentation. Visitors needed to understand engine availability, network reach, compliance standards and the company's role in keeping aircraft operations moving, without having to work through a dense or overly sales led website.
The Solution
A clear corporate website made the business, its network and technical credibility easier to assess.
The platform uses a network first structure, focused content hierarchy and responsive interface to present engine leasing, global support and procurement information with more confidence. It gives space to the 15 global engine pools, makes key contact routes easier to find and presents the business in a way that feels appropriate for aviation, finance and technical decision makers.
The Process
The build focused on clarity, compliance and practical content management.
Brainstorm planned the user journey around availability, expertise and trust. The technical work included WCAG 2.1 accessibility considerations, GDPR protocols, technical SEO and a scalable content structure for fleet availability, office information and global network updates. The result is a more precise digital platform for a specialist aviation support business.
By the numbers
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