Metaltech had the operational proof: 1,500 units supplied to Madrid, experience across 23 European hubs and relationships with major aviation clients. The website needed to organise that credibility more clearly, so fleet managers and procurement teams could understand capabilities, compatibility and compliance without relying on broad claims or sales heavy language.

UX architecture, technical SEO, B2B content strategy and visual identity were shaped around buyer evaluation. The site structure brought equipment categories, aircraft compatibility, ISO certifications and load bearing information closer to the journey, giving technical decision makers a clearer route from initial search to supplier confidence.

We shaped the content around the questions aviation buyers are likely to ask: what equipment is available, which aircraft it supports, what compliance information is provided and why the supplier can be trusted. Technical SEO was aligned with ground support search language, while the visual system kept the experience direct, credible and easy to scan.