A useful system could not simply borrow the language of design practice and expect medicine, architecture, computer science and business to interpret it in the same way. The university needed a shared model that could explain creative thinking, support teamwork and adapt to varied teaching settings. It had to feel grounded in research while remaining simple enough to use in posters, presentations and digital learning material.

The spark acts as an ignition point, with jagged lines and modular applications showing how ideas can expand, connect and narrow toward a practical direction. Brand identity, graphic design and web design carry the same framework across faculty contexts. This gives staff and students a recognisable language for creative process without presenting creativity as a fixed method or an exclusively artistic skill.

We reviewed the needs of different departments, identified the ideas that had to remain consistent and developed modular expressions for individual faculties. Poster content was then adapted into an interactive web interface designed around teamwork, problem solving and reporting outputs. The work focused on making the framework usable and understandable, while leaving decisions about teaching adoption and academic outcomes with the university.