Students and staff were working across seven faculties, from medicine and architecture to computer science and business. The challenge was to create a system that could adapt to different disciplines, support teaching and internal communication, and make innovation feel practical rather than abstract or limited to traditionally creative subjects.

The system used the idea of a spark as an ignition point, with visual language that could explain divergent and convergent thinking in a simple way. Print and web materials were designed to carry the same framework across faculty contexts, giving the university a more usable way to discuss creative problem-solving.

We reviewed the needs of different departments, translated the research into visual and structural principles, and developed materials that could work in both physical and digital settings. The goal was to make the framework useful for teaching, collaboration and internal engagement, not simply to create a campaign style.