As the publication expanded to cover distinct territories (Wild Atlantic Way, Ancient East, Dublin), the legacy digital infrastructure struggled to categorise the depth of content. Users faced a "discovery deficit" where specific verticals like food and culture were buried under generic listings. The brand needed to translate its "Best in the World" print aesthetic into a responsive web environment capable of retaining a mobile-first global audience.

We engineered a bespoke environment that atomises magazine content into a searchable, SEO-optimised database while preserving the "cover-to-cover" reading experience. The visual identity utilises a flexible masthead system that adapts across seven distinct titles. This ensures that whether a user is reading about a Cork hotel or a Belfast restaurant, the "Go Wild" provenance is unmistakable and technically scalable with zero debt.

We established a rigorous production workflow that unifies the art direction across print and digital channels. This consistency was critical during the launch of "Go Wild Staycation," where we pivoted the strategy to capture the domestic market during global travel restrictions. We continue to manage the technical SEO strategy to ensure that the high-quality editorial commands authority in search results against billion-dollar aggregators.