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Date
Dec 2025
Client
Go Wild Magazines
Industry
Tourism & Media
Timeline
48 months
The Challenge
The opportunity was to keep the brand consistent as Go Wild expanded across regions, channels and publishing formats.
As the portfolio grew across titles and destination themes, the brand needed a system that could support print design, digital publishing and search visibility without losing the editorial tone that made the magazines recognisable. Readers needed clearer ways to move from destination stories to food, culture and travel content, while the internal workflow needed to remain practical for ongoing production.
The Solution
A connected publishing approach brought brand, editorial design, web architecture and content production closer together.
The solution shaped a more unified Go Wild system, bringing the print and digital experience closer together. Magazine design, regional content structure, digital publishing and a searchable web presence now work as one publishing system, helping stories retain their editorial quality while becoming easier for readers and search engines to navigate.
The Process
The partnership combines creative direction, production support and ongoing digital improvement.
Across the 48 month relationship, Brainstorm has supported print and digital art direction, content structure, publishing workflow and technical SEO. The approach separates the strengths of each channel: print carries the tactile magazine experience, while the website organises stories, destinations and themes for discovery. This gives Go Wild a more scalable way to publish regional content without flattening the brand into a generic travel directory.
By the numbers
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