A standard brochure would fail to capture the imagination of the primary demographic. We needed a layout that could house essential logistical information for parents while remaining a "comprehensively upbeat" visual object that children would want to hold, explore, and keep as a memento of the experience. The design needed to bridge the gap between a functional event guide and an engaging piece of visual storytelling.

Central to this vision was the work of illustrator Jacob Stack, whose whimsical character designs were integrated directly into the typographic fabric of the booklet. We utilized bold, legible typefaces and a high-contrast colour palette to ensure the schedule was navigable, while the artwork broke boundaries and margins to create a sense of movement and discovery on every spread. The result was a cohesive visual system that felt less like a list of events and more like a map to a magical world.

We worked conceptually with the client to define the "upbeat and playful" tone before laying out the content architecture. The workflow involved a meticulous balancing act: positioning Jacob Stack’s illustrations to lead the eye through the schedule, selecting paper stocks that offered a tactile warmth, and refining the typesetting to ensure clarity for parents without dampening the visual noise intended for the children.