Tradoodle by Ceol Connected introduces children to traditional music and arts through joy, movement and discovery. The printed guide had to work for two audiences at once: parents needed clear schedules and practical information, while children needed something bright, tactile and inviting. The opportunity was to make the festival feel easy to navigate without flattening its personality. The design also needed to respect the pace of families at a festival, where information has to be found quickly.

Brainstorm combined art direction, print design, layout strategy, illustration commissioning and typesetting to give the programme a clear visual rhythm. Jacob Stack's illustrations were integrated into the structure of the spreads, supported by bold type, strong contrast and playful composition. The design kept essential event information easy to scan while allowing the artwork to bring movement, character and warmth to the printed piece. The result kept the booklet practical for adults while giving younger audiences a visual world that felt worth exploring.

We worked with Ceol Connected and illustrator Jacob Stack to define a visual tone that felt upbeat, child-friendly and useful. The layout was planned around the practical needs of a festival guide: schedules, event types, parent-facing details and moments of visual discovery. Paper choice, hierarchy and typesetting were treated as part of the experience, helping the booklet feel considered rather than disposable. That attention to structure helped the printed piece feel lively without making the programme harder to use.