The Red Hen was a victim of its own success. Reservation management had evolved from a side task into a full-time job, with staff tied up managing spreadsheets and answering calls instead of pouring pints. The bar had swagger on the street, but its digital presence was silent. Furthermore, the "digital reputation" lagged behind the physical reality. Satisfied customers were leaving happy but silent, leaving the critical Google Review space vulnerable to competitors.

Hospitality lives on reputation. We implemented a strategy to capture customer sentiment at the peak of their experience, driving a surge in 5-star Google Reviews. We paired this with aggressive local SEO, optimising for high-intent terms like "Cocktails Limerick" . We ensured that when the question is "Where are we going?", The Red Hen is the algorithmic answer.

We rejected the generic "Book Now" widgets used by chains. Instead, we engineered a "Zero-Friction" reservation engine wrapped in a distinct visual identity . The interface feels like part of the conversation, not an administrative hurdle. Visually, we translated the interior design—copper tones, industrial type, and low light—onto the screen. The site does not just take an order; it establishes the vibe before the customer even walks through the door.